This Privacy Policy (“Policy”) describes how Basant Betons (“Basant Betons,” “BB,” “we,” “our,” or “us”) collects, uses, stores, shares, and protects your personal information when you access or use our website and related services.

By using this website, submitting your information, or interacting with us, you agree to the practices described in this Policy.

1. Company Information

This website is owned and operated by Basant Betons.

For any privacy-related queries, you may contact:
Email: enquiry@basantbetons.com

2. Scope of This Policy

This Policy applies to:

visitors to our website;
individuals submitting enquiries, forms, or contact requests;
users downloading brochures, catalogues, or resources;
individuals communicating with us via email, phone, or website forms;
prospective customers, contractors, architects, developers, consultants, and business partners.

This Policy does not apply to third-party websites or services that may be linked from our website.

3. Information We Collect

We may collect the following categories of information:

3.1 Personal Information You Provide

When you interact with our website or contact us, we may collect:

name;
phone number;
email address;
company name;
designation or role;
project details or requirements;
location or city;
any other information you voluntarily provide in forms or communications.

3.2 Automatically Collected Information

When you visit our website, we may automatically collect:

IP address;
browser type and version;
device type;
operating system;
pages visited;
time spent on pages;
referral URLs;
approximate geographic location;
interaction data (clicks, scrolls, navigation behavior).

3.3 Cookies and Tracking Data

We may use cookies and similar technologies to collect:

session data;
user preferences;
analytics data;
marketing attribution data.

(See Section 9 for details.)

4. How We Use Your Information

We may use your information for the following purposes:

4.1 Business and Communication

responding to enquiries and requests;
contacting you regarding your project or requirement;
providing quotations, product information, and updates;
scheduling meetings or consultations;
maintaining records of communication.

4.2 Sales and Marketing

sharing relevant product information, brochures, and updates;
sending marketing communications (where permitted);
improving targeting of outreach campaigns;
analyzing lead quality and engagement.

4.3 Website and Operations

operating and maintaining the website;
improving user experience and content relevance;
analyzing website performance and usage patterns;
ensuring security and preventing misuse.

4.4 Legal and Compliance

complying with applicable laws and regulations;
responding to legal requests;
enforcing our Terms of Service;
protecting our rights, property, and safety.

5. Legal Basis for Processing

We process your personal information based on one or more of the following grounds:

your consent (where applicable);
performance of a potential or actual contract;
legitimate business interests (such as responding to enquiries, improving services, and marketing);
compliance with legal obligations.

6. Sharing of Information

We do not sell your personal data.

We may share your information with:

6.1 Internal Team

Authorized employees, representatives, and consultants of Basant Betons who need access for business purposes.

6.2 Service Providers

Third-party vendors who support our operations, such as:

website hosting providers;
CRM systems;
email communication tools;
analytics providers (e.g., Google Analytics);
marketing automation tools.

These providers are required to handle your data securely and only for specified purposes.

6.3 Legal Authorities

When required by law or to:

comply with legal obligations;
respond to lawful requests;
protect our rights or property;
prevent fraud or misuse.

6.4 Business Transfers

In case of restructuring, merger, acquisition, or business transfer, your information may be transferred as part of business assets.

7. Data Retention

We retain your personal information only for as long as necessary for:

the purposes outlined in this Policy;
maintaining business and communication records;
complying with legal and regulatory requirements;
resolving disputes and enforcing agreements.

When data is no longer required, we will delete or anonymize it, where feasible.

8. Data Security

We implement reasonable technical and organizational measures to protect your information, including:

secure hosting environments;
restricted access to data;
use of trusted service providers;
protection against unauthorized access, misuse, or disclosure.

However, no method of transmission or storage is completely secure. You share information at your own risk.

9. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

ensure website functionality;
remember user preferences;
analyze traffic and usage;
improve performance;
support marketing efforts.

You can control or disable cookies through your browser settings. However, doing so may affect certain website functionalities.

10. Your Rights

Depending on applicable law, you may have the right to:

access your personal data;
request correction of inaccurate or incomplete data;
request deletion of your data;
withdraw consent (where processing is based on consent);
object to certain processing activities.

To exercise your rights, please contact us at:
Email: enquiry@basantbetons.com

We may require verification of your identity before processing such requests.

11. Marketing Communications

We may send you communications related to:

your enquiry;
product information;
updates or offerings relevant to your business interest.

You may opt out of marketing communications at any time by:

clicking the unsubscribe link (if applicable), or
contacting us directly via email.

Please note that we may still send essential communications related to your enquiry or ongoing interaction.

12. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for:

their content;
their privacy practices;
their data handling policies.

You are encouraged to review their policies before sharing any information.

13. Children’s Privacy

This website is not intended for individuals under the age of 18.

We do not knowingly collect personal data from minors. If we become aware of such data being collected, we will take appropriate steps to delete it.

14. International Data Transfers

Your information may be processed or stored on servers located outside your state or country, including through third-party service providers.

By using the website, you consent to such transfer, storage, and processing, subject to reasonable safeguards.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the website after such updates constitutes acceptance of the revised Policy.

16. Contact Us

For any questions, concerns, or requests related to this Privacy Policy, please contact:

Basant Betons
Email: enquiry@basantbetons.com